Introducing SERP Lens: the web browser for SEO pros

Welcome to SERP Lens. Today, we are launching our very own Chromium-based web browser built for SEO professionals. Make sure to watch our product launch video for a full rundown of the primary tools our browser has on offer.

SERP Lens has an extensive set of embedded features and tools under the same UX to help optimise your SEO workflows. Here is a sample of 10 core features of our browser that have been specifically designed and built within the desktop application.

Note: not all features will be available within SERP Lens for the initial beta release. If there is a feature in this article that isn't currently unavailable, we will be releasing them over time with in-app notifications for our paid users alongside updates within our changelog.

See our changelog to stay updated on releases or sign up for our newsletter.

1. Search Result View

Description:

As you're browsing through search results, core insights are extracted related to the number of results within Google's index, SERP features on the current page (including how many there are), your recent searches that are clickable, the ability to track and highlight URLs from specific domains, and much more.

Benefit:

The SERP features integration makes search results interactive and engaging when completing your day-to-day client searches. This view is especially useful when presenting to clients, providing insights when testing out queries to provide talking points and on-the-fly analysis that previously wasn't possible with other applications.