Blog

Field notes on rendering, ranking, and how Google reads the web.

SERP Lens mark above a "V1.0 — now live" pill, brand blob glow beneath, light themeSERP Lens mark above a "V1.0 — now live" pill, brand blob glow beneath, light theme

Company Update

The launch of SERP Lens: the workspace for SEOs and their agents

SERP Lens is officially out of beta. The platform is available to a broader set of users with a brand new release, featuring an extensive set of tools and capabilities.

Aug 11, 2026
Google AI Mode response ending in a sponsored ad unit with a descriptive heading, light themeGoogle AI Mode response ending in a sponsored ad unit with a descriptive heading, light theme

Insights

The 5 Google AI Mode ad types and how they work

Aug 18, 2026
ChatGPT reply followed by a single text ad with heading and Ad label, light themeChatGPT reply followed by a single text ad with heading and Ad label, light theme

Insights

The 6 ChatGPT ad formats and how they work

Aug 12, 2026
Layered context stack an AI model can and cannot see, light themeLayered context stack an AI model can and cannot see, light theme

AI can only fix what it can see

Jul 24, 2026
Three shopping product cards with one linked, light themeThree shopping product cards with one linked, light theme

Insights

Google’s UCP (Universal Commerce Protocol) just got more powerful

May 15, 2026
Bar chart showing an impressions spike, light themeBar chart showing an impressions spike, light theme

Insights

Were ads a hidden contributor to GSC impression spikes?

May 11, 2026
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Company Update

Live structured data validation

Apr 28, 2026
Sponsored listings stacked above organic results in Google searchSponsored listings stacked above organic results in Google search

Insights

Ads are taking over prominent free listing surfaces on Google

Apr 21, 2026
Grid of audit rule tiles with several flagged, light themeGrid of audit rule tiles with several flagged, light theme

Company Update

Introducing the Rule Engine

Apr 15, 2026
Padlock above the line "Telemetry off by choice, zero-log VPN", light themePadlock above the line "Telemetry off by choice, zero-log VPN", light theme

Company Update

Privacy at SERP Lens: What we collect, what we don't, and why

Apr 8, 2026
SERP Lens wordmark on a light background above the line "The browser for SEO pros"SERP Lens wordmark on a light background above the line "The browser for SEO pros"

Company Update

Introducing SERP Lens: the browser for SEO

Apr 4, 2026
Black-and-white portrait of Brodie Clark above the label Q&A, on a light backgroundBlack-and-white portrait of Brodie Clark above the label Q&A, on a light background

Interview

Q&A with Brodie Clark, Co-Founder of SERP Lens

Apr 1, 2026
Black-and-white portrait of Sam Underwood above the label Q&A, on a light backgroundBlack-and-white portrait of Sam Underwood above the label Q&A, on a light background

Interview

Q&A with Sam Underwood, Co-Founder of SERP Lens

Mar 31, 2026

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