Documentation
SERP Lens is a Chromium-based desktop browser designed specifically for SEO work. It combines everyday browsing with built-in rank tracking, on-page analysis, SERP comparison, screenshots, and VPN-powered location testing — so you can do everything in one place instead of switching between a dozen tools.
Core features
SEO BrowserBrowse the web with built-in SEO analysis panels, device emulation, user-agent switching, and network throttling.Rank TrackingTrack keyword rankings across 200+ countries on desktop, mobile, or both — with flexible refresh intervals.VPN & Location TestingConnect to locations worldwide and see search results exactly as users in that region see them.SERP CompareCompare search results side by side across different dates, devices, or locations.Screenshots & AnnotationsCapture full-page or area screenshots and annotate them with arrows, shapes, and text.SEO Analysis PanelsAnalyze on-page SEO, indexing signals, structured data, crawling rules, links, and more from the sidebar.
Get started
Install SERP Lens
Download and install the desktop app on macOS.Installation
Sign in and create a team
Sign in with Google, Apple, or a magic link. Then create or join a team to start collaborating.Teams
Create your first project
Set up a project with your domain and competitor domains to organize your SEO work.Projects
Start analyzing
Browse a page to see SEO analysis in the sidebar, track keywords, or compare SERPs.Quick start