VPN & location testing
Use the built-in VPN to browse and search from locations worldwide. See search results as users in any region see them.
SERP Lens includes a built-in VPN that routes your traffic through servers in different countries. This lets you see Google search results, localized content, and geo-targeted pages exactly as users in that location see them — without leaving your desk.
Why VPN matters for SEO
Search results vary by location. A query that ranks #1 in the US might rank #8 in the UK. Without a VPN, you're limited to seeing results for your own location — which makes it hard to audit international SEO, local search, or geo-targeted content.
With SERP Lens VPN, you can:
- Check rankings by location — see where you actually rank in target markets
- Detect geo redirects — find redirects that send users (and crawlers) to the wrong regional page, which can hurt SEO
- Test geo-targeted ads — see which ads appear in specific markets
- Debug location-specific issues — identify content that renders differently by region
Standard vs premium locations
SERP Lens offers two tiers of VPN locations:
| Tier | Availability | Details |
|---|---|---|
| Standard | VPN add-on | Core set of commonly used locations |
| Premium | VPN add-on (premium tier) | Extended list of locations with broader global coverage |
VPN is available as an add-on to any plan. Premium locations are marked with a badge in the location selector.