Adding keywords

Add keywords to a project to start tracking their rankings. Each keyword is configured with a location, device type, refresh interval, and optional language — and uses ranking credits based on those settings.

Adding a keyword

1. 1

   Open a project

   Go to Projects in the sidebar and select the project you want to add keywords to.

2. 2

   Click Add keywords

   Click the Add keywords button to open the keyword form.

3. 3

   Configure the keyword

   Fill in the keyword settings:

   • Keyword — the search term to track (e.g. "best project management tools")
   • Location — the country to check rankings in (e.g. United States). SERP Lens supports 200+ countries.
   • Device — Desktop, Mobile, or Both. Choosing Both tracks the keyword separately on each device and uses 2x credits.
   • Refresh interval — how often to check:
     • Daily (31 credits) — standard tracking for active campaigns
     • Weekly (4 credits) — efficient for trend monitoring
     • Monthly (1 credit) — lowest cost for long-term tracking
   • Language (optional) — the Google interface language for the search
4. 4

   Check credits and save

   The form shows the credit cost for this keyword. Verify you have enough available credits, then save.

Bulk import

You can add multiple keywords at once by entering them one per line in the keyword form. All keywords in a bulk add share the same location, device, and refresh interval settings.

Keyword statuses

Editing keywords

After adding a keyword, you can change its refresh interval, device setting, or tags. Changing these settings adjusts the credit cost accordingly — increasing frequency or adding devices uses more credits, while decreasing frequency frees credits up.

Deleting keywords

Remove keywords you no longer need to free up credits. You can delete individual keywords or use bulk selection to remove multiple at once.

Next steps